Tagged: marketing online

people at an art exhibit

How to Build a Loyal Fanbase for Your Art in 2025

Building a loyal fanbase is about more than just showcasing your art; it’s about creating genuine connections and providing value to your audience. Here’s how to do it effectively in 2025.

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artist working on a painting

Competing with Mass-Produced Art: Practical Strategies for Independent Artists

Mass-produced art is everywhere—affordable, accessible, and often stylish. As an independent artist, it can feel like you’re competing with a machine. But here’s the truth: your unique voice, story, and craftsmanship are your strengths.​

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artist with boat painting on canvas

Selling Art Through Galleries vs. Online Platforms

​As a visual artist, selling your artwork is important to your career’s success. The two primary channels—traditional art galleries and online platforms—each offer distinct advantages and challenges. Understanding these can help you decide which to use that aligns with your artistic goals and business strategy.​

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Building a Loyal Clientele: Strategies for Painters

Establishing a loyal client base is essential for painters seeking sustained success. Loyal clients not only provide repeat business but also become advocates for your work, enhancing your reputation and expanding your reach. Here are several strategies to help you attract and retain devoted clients:

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artist selling and painting portraits

How to Price Your Artwork for Profit and Sustainability

Pricing your artwork appropriately is important for achieving both profitability and sustainability in your artistic career. Striking the right balance ensures that your art is accessible to buyers while adequately compensating you for your time, effort, and creativity. Here’s a guide to help you learn about this crucial aspect of your profession.

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painter in front of an audience

How to Prevent Art Gallery Closure Due to Financial Instability

Operating an art gallery presents unique financial challenges that require strategic planning and management. To prevent closures due to financial instability, studio owners and managers can implement the following strategies:

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woman holding a painting in an art gallery

Unsold High-Value Art: 8 Strategies for Gallery Owners

As an art gallery owner, the fear of not selling high-value artworks can be awful. However, with the right strategies, you can navigate this challenge and turn it into an opportunity for growth. Here are some practical approaches to lessen this fear and improve your gallery’s success.

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a big public mural

How to Secure Large-Scale Collaborative Mural Projects

If you’re aiming to scale up your projects and collaborate with other artists, brands, or communities, you’re in the right place. Let’s explore some practical strategies to help muralists secure those large-scale collaborative mural opportunities.

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art gallery owner working on a laptop

5 Powerful Strategies for Art Gallery Owners to Boost Their Online Presence

With today’s technology, art gallery owners have a unique opportunity to reach beyond the walls of their physical space and captivate a global audience. Building a solid online presence is key to attracting both local visitors and art lovers from around the world.

Here are five expert strategies to help gallery owners boost their visibility online, increase engagement, and ultimately drive more visitors and sales.

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muralist at work

6 Strategies to Secure Large-scale Projects for Mural Artists

Securing high-visibility walls or large-scale projects is crucial for muralists looking to establish themselves in the public art scene. It takes a combination of networking, marketing, and community engagement to land these projects. Here’s a guide to help muralists secure such opportunities:

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