Tagged: marketing online

Man and woman sitting in front of two paintings in a gallery

How Art Galleries Can Thrive Amid Changing Art Tastes

Running an art gallery is more than picking pretty paintings. At its heart, a gallery is a mediator between artists, collectors, and culture. And that terrain moves fast. Taste changes, attention shifts, new voices emerge. If you’re a gallery owner, navigating this flux is part of the job. Here’s how you can stay relevant, resilient, and in dialogue with changing tastes.

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6 Tips for Painters in Finding Their Audience

If you’re a painter–amateur, pro, lecturer, or hobbyist–you’ve probably felt it: the fear that your work won’t be seen, that your voice won’t reach anyone. It’s real. But it doesn’t have to stop you. You can build visibility, even when fear is heavy. Here’s how.

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A painter using smartphone

How Visual Artists Can Boost Real Engagement on Instagram in 2025

If you’re an artist using Instagram, whether you paint for fun, teach art, or just share your creative journey, getting real engagement can feel like trying to push a boulder uphill. But it doesn’t have to be that hard. Let’s break down how to build actual connection without relying on algorithms alone or getting lost in reels about dancing pets.

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gallery owner preparing for an exhibit

Smart Strategies to Promote Art Exhibitions

Putting on an exhibition is one thing. Getting people and the media to show up is another. Here’s a guide full of strategies that actually work for art galleries and studios. No fluff. Just real, actionable advice.

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Woman inside an art studio

Smart Strategies for Managing Art Studio Costs in 2025

Running an art studio is a rewarding endeavor, but the financial demands can be challenging. From increasing supply prices to ongoing maintenance costs, it’s important to find ways to manage expenses effectively. Here are practical strategies to help you maintain a thriving studio without breaking the bank.

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people at an art exhibit

How to Build a Loyal Fanbase for Your Art in 2025

Building a loyal fanbase is about more than just showcasing your art; it’s about creating genuine connections and providing value to your audience. Here’s how to do it effectively in 2025.

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artist working on a painting

Competing with Mass-Produced Art: Practical Strategies for Independent Artists

Mass-produced art is everywhere—affordable, accessible, and often stylish. As an independent artist, it can feel like you’re competing with a machine. But here’s the truth: your unique voice, story, and craftsmanship are your strengths.​

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artist with boat painting on canvas

Selling Art Through Galleries vs. Online Platforms

​As a visual artist, selling your artwork is important to your career’s success. The two primary channels—traditional art galleries and online platforms—each offer distinct advantages and challenges. Understanding these can help you decide which to use that aligns with your artistic goals and business strategy.​

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Building a Loyal Clientele: Strategies for Painters

Establishing a loyal client base is essential for painters seeking sustained success. Loyal clients not only provide repeat business but also become advocates for your work, enhancing your reputation and expanding your reach. Here are several strategies to help you attract and retain devoted clients:

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