Tagged: marketing

Man and woman sitting in front of two paintings in a gallery

How Art Galleries Can Thrive Amid Changing Art Tastes

Running an art gallery is more than picking pretty paintings. At its heart, a gallery is a mediator between artists, collectors, and culture. And that terrain moves fast. Taste changes, attention shifts, new voices emerge. If you’re a gallery owner, navigating this flux is part of the job. Here’s how you can stay relevant, resilient, and in dialogue with changing tastes.

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muralist working on urban mural

How Muralists Can Land Steady Work

If you love painting big, making walls come alive, and seeing work out in the public, then this is for you. Consistency in mural work isn’t a mystery. It’s a combination of smart prep, visible presence, professional habits, and relationships. Here’s how you, whether amateur or pro, can build a steady flow of mural jobs.

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A painter using smartphone

How Visual Artists Can Boost Real Engagement on Instagram in 2025

If you’re an artist using Instagram, whether you paint for fun, teach art, or just share your creative journey, getting real engagement can feel like trying to push a boulder uphill. But it doesn’t have to be that hard. Let’s break down how to build actual connection without relying on algorithms alone or getting lost in reels about dancing pets.

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art gallery owner holding a painting

How to Approach Galleries and Curators with Your Artwork

Connecting your work with galleries or curators is less handshake hustle and more patient, thoughtful relationship building. Whether you’re just starting or looking to move forward, here’s a clear and friendly roadmap to help your art meet the right curators.

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gallery owner presenting artist of art gallery

How to Build Strong Relationships in the Art Community

Being an artist isn’t just about what you create, it’s about who you connect with. Whether you’re teaching, dabbling, or pursuing art professionally, strong community ties bring inspiration, feedback, and opportunities. Here’s a guide to building relationships that support your creative journey.

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gallery owner preparing for an exhibit

Smart Strategies to Promote Art Exhibitions

Putting on an exhibition is one thing. Getting people and the media to show up is another. Here’s a guide full of strategies that actually work for art galleries and studios. No fluff. Just real, actionable advice.

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woman holding a painting in an art gallery

Unsold High-Value Art: 8 Strategies for Gallery Owners

As an art gallery owner, the fear of not selling high-value artworks can be awful. However, with the right strategies, you can navigate this challenge and turn it into an opportunity for growth. Here are some practical approaches to lessen this fear and improve your gallery’s success.

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virtual reality art gallery

Engaging Younger Audiences: Strategies for Art Galleries and Studios

Attracting younger audiences, particularly Millennials and Generation Z, is essential for the vitality and sustainability of art galleries and studios. These generations, born between 1981 and 2012, are reshaping the art market with their preferences and behaviors. To connect effectively with them, consider the following strategies:

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art gallery owner working on a laptop

5 Powerful Strategies for Art Gallery Owners to Boost Their Online Presence

With today’s technology, art gallery owners have a unique opportunity to reach beyond the walls of their physical space and captivate a global audience. Building a solid online presence is key to attracting both local visitors and art lovers from around the world.

Here are five expert strategies to help gallery owners boost their visibility online, increase engagement, and ultimately drive more visitors and sales.

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