Tagged: online marketing

two people viewing paintings at anindoor art gallery

8 Tips on How Artists Can Balance Creativity and Business

If you’ve ever felt pulled between studio time and business tasks, know this: balancing creativity with business is a dynamic practice, not a fixed state. Some habits and strategies help keep the paint flowing and the art career moving forward. Try these tips:

Continue reading

Prints on a table

What Type of Art Sells Fast

Every artist wonders at some point: What kind of art actually sells? Whether you’re trying to support your practice financially or just find an audience for your work, understanding what buyers tend to choose can help you make decisions without sacrificing your creative voice. Here’s a practical look at the types of art that tend to sell faster.

Continue reading

5 Strategies to Earn Press Coverage and Recognition for Your Art

When you’ve spent hours in the studio, finishing that new piece you’re proud of, the next question often becomes: How do I get people and perhaps the press to notice it? As other artists will tell you, gaining media coverage or accolades doesn’t happen by accident. It happens with strategy, consistency and smart presentation.

Continue reading

A painter using smartphone

How Visual Artists Can Boost Real Engagement on Instagram in 2025

If you’re an artist using Instagram, whether you paint for fun, teach art, or just share your creative journey, getting real engagement can feel like trying to push a boulder uphill. But it doesn’t have to be that hard. Let’s break down how to build actual connection without relying on algorithms alone or getting lost in reels about dancing pets.

Continue reading

gallery owner preparing for an exhibit

Smart Strategies to Promote Art Exhibitions

Putting on an exhibition is one thing. Getting people and the media to show up is another. Here’s a guide full of strategies that actually work for art galleries and studios. No fluff. Just real, actionable advice.

Continue reading

people at an art exhibit

How to Build a Loyal Fanbase for Your Art in 2025

Building a loyal fanbase is about more than just showcasing your art; it’s about creating genuine connections and providing value to your audience. Here’s how to do it effectively in 2025.

Continue reading

artist working on a painting

Competing with Mass-Produced Art: Practical Strategies for Independent Artists

Mass-produced art is everywhere—affordable, accessible, and often stylish. As an independent artist, it can feel like you’re competing with a machine. But here’s the truth: your unique voice, story, and craftsmanship are your strengths.​

Continue reading

Building a Loyal Clientele: Strategies for Painters

Establishing a loyal client base is essential for painters seeking sustained success. Loyal clients not only provide repeat business but also become advocates for your work, enhancing your reputation and expanding your reach. Here are several strategies to help you attract and retain devoted clients:

Continue reading

artist selling and painting portraits

How to Price Your Artwork for Profit and Sustainability

Pricing your artwork appropriately is important for achieving both profitability and sustainability in your artistic career. Striking the right balance ensures that your art is accessible to buyers while adequately compensating you for your time, effort, and creativity. Here’s a guide to help you learn about this crucial aspect of your profession.

Continue reading

people at an art gallery opening

10 Tips for Artists to Enhance Media Visibility

The art industry is a competitive field and painters and other visual artists must proactively enhance their visibility both online and offline. Implementing various strategies can significantly improve an artist’s profile, leading to increased recognition and opportunities.

Continue reading