Tagged: art marketing

July 24, 2013

How to Photograph Your Artwork for Online Display

Online art galleries and portfolios are the thing of today in terms of getting the word out about your art. Showcasing your artwork online needs to approximate the real thing and having good quality images of your artwork is a must. As an artist, you also need to keep visual records of your work—and whether you plan on selling your art right away or keeping it for years, you should always have up-to-date images ready to share.

Position your artwork almost perfectly upright
Put your artwork against a wall where it can stand on its own. It is not recommended that you lay your painting on the floor because it will be difficult for you to take a steady shot and you’ll block your light source that will create a shadow on your picture. When you take the photo, remember to tilt the camera slightly down to match the angle that the artwork is leaning – this will help minimize distortion of the original image.

Make sure that you have a sufficient, indirect natural light
Bring your artwork and your camera to a spot that’s full of bright light. Natural light is best. If the sun is too bright directly, bring your piece to a slightly shady area that’s still quite bright. If you’re forced to use artificial lights, get them as bright as possible, and reflect the light off of a white wall, poster board or another light surface to avoid over exposed parts in your photo. Look out for shadows, as well. If you use a flash, try taping a single sheet of toilet paper over it so it’s not so harsh.

Take a picture of your artwork
When you’re taking your photo, look at it directly from the front, so that the edges of the piece are parallel with the edges of the viewfinder. This keeps everything correctly proportioned.
Use a tripod so you won’t have to worry about hand shake or instability, and you can take time to frame your shot perfectly. If you don’t have a tripod, you can use anything that can hold your camera and your hands in place like a table or a box.

Avoid too much post processing
I f you think that your photo needs editing, then, you may do so. You may bring them up in Photoshop or whichever photo-editing software you use. You can remove some imperfections like cropping out the background and adjusting the contrast to approximate the real image. Do not overdo your editing. Remember that you want to post an image of your actual artwork not an edited version of it.

Image source: www.adcfineart.com

July 21, 2013

Best Restaurants for Art Lovers

Dining establishments are now incorporating art in their décor to showcase their collections and to also entice customers. Aside from offering delicious food, these restaurants and cafés also serve as art galleries, displaying paintings on canvas, sculptures, and other artworks. If you’re an artist, or an art lover, check out these restaurants:

Casa Lever, New York. Casa Lever is a fine dining restaurant in Manhattan which displays modern art. Several portraits of celebrities created by Andy Warhol grace the walls of this restaurant. The portraits include Sylvester Stallone, Aretha Franklin, and Giorgio Armani.

Four Seasons Restaurant, New York. Four Seasons Restaurant displays changing galleries of Modern Art, including artworks from Andy Warhol, Jackson Pollock, and Helen Frankenthaler. There’s an interesting story about American artist Mark Rothko. Rothko was commissioned to create a series paintings for the dining rooms. He created the paintings with “malicious intentions” but then decided to return the advance payment and kept his paintings for himself.

The Leopard at des Artistes, New York. The Leopard is an Italian fine dining restaurant in New York. The dining area displays the six panels of wood nypmhs and paintings by American artist Howard Chandler Christy which includes The Parrot Girl, The Swing Girl, and Fountain of Youth.

Tru, Chicago. The interiors of Tru looks like an art gallery, with its high ceilings, pin-spot lights, and white walls. It displays pieces from some of the best 20th century artists such as the King of the Pop Artists Andy Warhol, American geometric painter Peter Halley, and German abstract painter Gerhard Richter.

L’Escargot, London. Opened in 1927, L’Escargot houses an extensive collection of original artworks by some of the famous artists in the 20th century such as French painter Henri Matisse, English painter David Hockney, Spanish painter & sculptor Joan Miró, and Russian artist Marc Chagall.

Maxim’s, Paris. Maxim’s is famous for its Art Nouveau interior decor. It displays an extensive collection of illustrious masterpieces from the Belle Epoch. Maxim’s display more than 500 original, signed pieces from all over the world.

La Colombe d’Or, St. Paul de Vence, France. La Colombe d’Or is a hotel and restaurant located in an old medieval town in France. Paul Roux started it as a café bar in 1920 and then later opened an inn which attracted artists from neighbor towns. Many paintings now grace the walls of the restaurant since artists such as Pablo Picasso and Henri Matisse who were frequent customers exchanged their works as payment for meals or their stay.

Image source: www.casalever.com

July 14, 2013

Buy Fine Art From Amazon…Soon

Wall Street Journal reports that Amazon is discussing plans with about 100 art galleries in the US of selling fine art online. The e-tail giant plans to create another part in its site where it will offer unique paintings, prints, and other fine art pieces. Amazon has already organized cocktail receptions in Seattle, and other big art cities including New York and San Francisco, inviting galleries to join the plan.

According to WSJ, Amazon will charge the art galleries a monthly membership fee of $100 and will get a commission of 5-20%, depending on the sold artwork. Higher-prices pieces would be subject to lower commission rates. The membership fee would be waived for art houses which would partner with Amazon in selling high-end art until 2015. Amazon will be using a retail model, which means each artwork has a fixed price, unlike art auction houses where the highest bidder gets the art.

Online selling of fine art is a double-edged sword. Amazon’s plan is a great way for art galleries to reach more people. Art lovers outside the city such as New York would be able to buy great art without traveling to the city. At the comfort of their homes or offices, people can easily buy art, even without visiting the actual art gallery. However, a drawback of this plan is that people may be hesitant to buying expensive paintings without seeing the actual painting. Most likely, art buyers won’t pay six- or even seven-figures for something that they only see online. Unlike buying a book or a gadget online, serious art collectors would naturally want to see the artworks personally.

High-end online auctioneers such as Sotheby’s and Christie’s said there is a growing market for expensive art over the Internet. Sotheby’s BidNow program was able to sell a 16th century portrait of Giovanni Gaddi for $2 million in 2012. Christie’s have been accepting online bids since 2007. It revealed that 27% of its auction sales ($6.2 billion) last year came from online bidding and regular auctions. Christie’s was able to sell Edward Hopper’s oil on canvas painting entitled “October on the Cape” to an online bidder for $9.6 million.

As of now we’re not sure if Amazon’s plan to sell high-end art will come to fruition. In 1999, Amazon forged a partnership with Sotheby’s to sell fine art but it lasted for 16 months only because the jointly operated auction site, Sothebys.Amazon.com, failed to gain traction. Also, there are many online art galleries offering a wide range of art from numerous artists that already have established markets and loyal clientele.

Image source: www.gizmodo.com

July 2, 2013

Where To Find Art Buyers?

Selling your art is no different from selling other items. All you need to do is to find the right people who want to buy them and the right places to display your art and make it look good, where art buyers tend to congregate, and places where you know the client can afford your asking prices. Here are some of the best places where you can find your buyers.

Galleries
Still, the best place to find a buyer for your artwork is in an art gallery. You can look around to find an art gallery exhibition and display your work. Find a good art gallery to represent you, and who can arrange an art show for you. Art buyers often show up at the opening just to see if there is anything that they like. There are always potential buyers who come to these exhibitions looking for good paintings.

Social Media and Art Websites
There are many social networks, online galleries, and other websites online to market art. There are by far too many to mention here, but the major ones are Facebook, Google+, Twitter, and many online gallery websites. Sign up and start advertising online. If you manage to sell many, you are not only making money, but are receiving free advertising! People will be talking about your art, or share it through the mail. Many will see your artworks, who would not have been able to before.

Art competions, Auction sale and Art Expos
Try to join as frequent as possible in competitions and art events. Even if you do not win, you and your artwork will get exposure. Whoever is on the judging panel will see it, be it gallery owners or curators. The more they have to judge your artworks the more they will be familiar with you and know how serious you are about your art career. Its usually best to show alongside other artists who work in the same style as you. That way, the art buyers that often buy from them, may purchase artworks from you.

Neighbors, Family and Friends
Of course, the first people who have to see your artwork are the ones who are nearest to you. Show them what you are creating. Show them to your family members, friends and you neighbours. . Even if they do not buy artwork from you, they may tell others about your creations.

It’s best to never pressure someone into buying though. If they like it, or can afford it, they will most likely purchase from you without any convincing. Observe how art is sold in as many different circumstances as possible. Watch how people sell at all types of galleries, art shows, art fairs and other venues where art is for sale. See what sales techniques work to different kinds of buyers and take note which one doesn’t. Research on what sells best and why and learn everything you can from gallery owners and fellow artists about how they present, market, and sell art to clients.

Image source: www.forbes.com

June 27, 2013

How to Price for Your Artwork

There are different factors that you have to consider when pricing your artwork. If you’re just starting out and have not sold very much, pricing your work based on time, labor, and cost of materials is often the best way to go. Aside from explaining why your art is priced as much from a personal standpoint, you also have to explain equally from a financial standpoint and give reasons why it is a good buy most especially when your buyers are not familiar with you and your work. Here are some tips on how to fairly price your artwork.

1. How much did you spend?
You can start pricing your artwork by computing the quality and cost of art materials you’ve used. Then put into consideration the time and effort you spent in making these masterpieces. Price it at cost of materials plus hours spent creating the art. You can also do it by size. Large artworks usually are more expensive than the smaller ones.

2. Start with the lowest possible price that you can offer
It’s best to start low and raise your prices than it is to lower your prices later. But make sure that you have to gain a significant profit from your artwork to sustain your art business. You might want to price the work a few hundred dollars over the set price so you have space to negotiate just in case a buyer ask for a discount. Don’t undervalue your work. Selling your art too cheaply reflects your confidence as an artist.

3. Compare prices with other artists
Research and see what’s being charged by other artists that are at your level of work. Use that information as a guideline then set your price similar to other artists with similar experiences and work in similar mediums.

4. Price based on your status as an artist
Price your work based on your achievements, documented accomplishments, successful exhibits and number of sales. The more popular you are as an artist the more you should be confident with your pricing.

5. Be consistent with your pricing
Keep a pricelist of your paintings. Consistent pricing means that you’re consistent with the quality of your artwork. It is a cornerstone of a sound practice and eventually leads to successful sales. You can increase your pricing when you are experiencing a consistent degree of success and have established a proven track record of sales that has lasted for at least six months and preferably longer.

Image source: www.celebrateart.com