Color theory is an essential foundation for any artist, enabling a deep understanding of how colors work together to evoke emotion, convey meaning, and create a lasting impact. By mastering color theory, artists can strategically incorporate bold color choices to elevate their work and create pieces that resonate with viewers on a different level.
When it comes to painting on canvas, selecting the right brush can make a huge difference in how your artwork turns out. Just like the paints you use, your brushes are tools that shape the texture, details, and overall quality of your piece. Understanding the type of brushes, their shapes, and materials will empower you to make informed choices for your artwork.
Balancing creativity with the business side of running an art studio can feel overwhelming for many artists. As a studio owner, managing bookkeeping, marketing, and client relations often eats into the time and energy that should be devoted to art creation. Fortunately, several strategies can help you free up time for your craft while ensuring that your studio thrives.
Running a successful art studio requires more than just artistic talent; it demands a strategic approach to business. In a competitive market, achieving consistent sales growth involves a mix of creativity, marketing, and community engagement. This article outlines practical, research-backed strategies for art studio owners to boost sales and grow sustainably.
Getting your art displayed in prestigious galleries in New York, New Jersey, or other art hubs can be a turning point in your career. However, it requires a strategic approach to stand out in the competitive art world. Here’s how to navigate the process:
Selecting the perfect canvas for your acrylic masterpiece can be likened to choosing the ideal brushstroke—each decision shapes the final outcome. With a lot of options available, from stretched to unprimed, finding the best quality canvas can feel like navigating a labyrinth of artistic choices.
To help you choose the best canvas for your acrylic painting, here are three factors to consider:
Fabric. Painting canvases are commonly made from two materials–linen and cotton. Artists agree that linen canvas is the better canvas compared to cotton because of its durability and archival quality.
Cotton, on the other hand, provides a softer and smoother surface than linen. It’s also more accessible and budget-friendly. All of CanvasLot’s canvases are made from 100% cotton.
Prime or Umprimed. Priming a canvas gives you a smooth surface to paint on and helps prevent it from rotting. Most canvases are pre-primed with gesso to save you time and effort. Acrylic paint adheres better on a primed canvas and the paint will not sink into the canvas. All of CanvasLot’s canvas surfaces are double primed with acid-free acrylic gesso ready to be painted on.
If you enjoy preparing your canvas from scratch, you can choose an unprimed canvas and apply gesso yourself.
Types of Canvases. There are several types of canvases available in the market, each catering to different skill level, painting style, budget and desired outcome.
Stretched canvas – A stretched canvas is one of the most popular types of canvas for acrylic painting. The fabric (either linen or cotton) is stretched over and stapled on a wooden frame called stretcher bars.
Canvas panels – A more affordable alternative to stretched canvas, canvas panels are usually made from cotton that is mounted onto a rigid board. It is thinner, more portable and is a good choice for beginners.
Canvas papers – These are sheets of primed canvas that are bound together as a pad or book. Another budget-friendly option that’s ideal for students and novice artists.
Canvas rolls – A canvas roll is usually used used when creating large paintings. It is made from linen or cotton and comes in different weights, textures and fibers. You can get it primed or unprimed. Sold by yard, canvas rolls are on the expensive side of canvases. This option is ideal for an experienced painter.
In conclusion, the best canvas for acrylic painting depends on your personal preferences, skill level and budget. Whether you prefer the convenience of pre-primed canvases or the tactile allure of unprimed linen, selecting the perfect canvas is an important step in bringing your artistic vision to life.
Want to know more about canvases for painting? Contact us and we’ll gladly answer your questions.
Packing and shipping framed canvas art requires careful attention to ensure the artwork arrives at its destination safely and in pristine condition. Here’s a step-by-step guide to pack and ship framed canvas art:
1. Gather materials. Before you begin, gather all the necessary materials. You’ll need a sturdy cardboard box slightly larger than the artwork, acid-free paper, bubble wrap, air cushions, packing paper, packing tape, cardboard corner protectors, and a marker for labeling. 2. Wrap the artwork. This step has many layers. Take your time during this step.
Make sure that the frame is secure and there are no loose piece (hanging hardware, wires, etc.) that could damage the art during shipping.
Use acid-free paper to wrap the artwork. This will protect the piece from marks and indentations that could damage it.
Tightly wrap the artwork in cling film. Start from the back of the frame and wrap the cling film around the artwork several times.
Wrap the framed canvas art in several layers of bubble wrap. Take note that the bubbles should be facing away from the surface of the painting. Ensure that the entire surface of the artwork is covered, paying extra attention to the corners and edges, which are vulnerable to damage during transit. Secure the bubble wrap in place with packing tape.
Tip: When packing a very large framed artwork, it’s better to remove the glazing since there’s a greater risk of the glass breaking during transit. Put a clean sheet of cardboard on the painting to protect it.
3. Protect the corners. Place cardboard corner protectors over the corners of the framed canvas to provide additional reinforcement and protection against impacts.
4. Prepare the box. Line the bottom of the cardboard box with a layer of packing paper or bubble wrap to cushion the artwork. If shipping multiple pieces, separate them with additional layers of packing material to prevent them from rubbing against each other.
5. Position the artwork in the box. Carefully place the wrapped and protected framed canvas art in the center of the box, ensuring that it is positioned upright and does not touch the sides of the box. Fill any empty spaces with additional packing material, such as bubble wrap or packing peanuts, to prevent shifting during transit.
Tip: Make sure that you’ve filled the box with air cushions and/or insulation foam so the artwork doesn’t move at the center of the box.
6. Seal the box. Once the artwork is securely positioned in the box, seal the box with packing tape. Reinforce the seams and edges of the box to prevent it from opening during shipping.
7. Label the box. Use “Fragile” and “Handle with Care” stickers all around the shipping box. Include the sender’s and recipient’s addresses, as well as any special instructions for the carrier.
8. Choose a shipping method. Select a reputable shipping carrier that offers insurance and tracking services for valuable items. Consider opting for expedited shipping or additional insurance coverage for added peace of mind.
9. Schedule pickup or drop-off. Arrange for the packaged artwork to be picked up by the shipping carrier or drop it off at a designated shipping location. Be sure to obtain a receipt or tracking number as proof of shipment.
10. Monitor shipment. Keep track of the shipment’s progress using the provided tracking number. Notify the recipient once the artwork has been successfully delivered.
Packing a canvas art may take so much of your time, but it will give you and your client peace of mind. Also, remember that the time spent packing your artwork is a fraction of the time you spent creating it.
Painting on canvases may start as a hobby, but for most painters, selling their artwork is a primary source of income. Some left their full-time jobs to become full-time artists. They enjoy spending time doing what they love in creating and expressing their thoughts and feeling through paint and a blank canvas. For some artists, painting is a stress reliever after a hard day’s work.
Choosing the right canvas size can be a factor in selling your artwork. Aside from collectors having different tastes in art, having the perfect painting size can determine whether or not you’ll be able to close the deal.
So, what canvas size sells best?
While there’s a debate whether a small size painting sells better than larger ones and vice-versa, a medium-sized canvas is a safe place to start.
Canvas sizes such as 16″ x 20″ and 18″ x 24″ tend to sell well in the market. Paintings using these canvas sizes can fit the walls in most homes. This also gives you enough space to paint intricate details in your art without compromising the overall composition.
Explore painting on several medium-sized canvases. It’s a handy size that you can bring outdoors for plein air painting. It’s also a good size for portraits.
Other factors to consider
Target buyers
Think about your potential buyers. Are you targeting locals or tourists into purchasing your painting? Tailor your canvas sizes according to your collectors’ preferences.
Tourists like smaller artworks for easier packing and shipping. Small paintings can be quickly stored inside a suitcase or can even fit carry-on bags.
Small paintings are also more affordable. First-time buyers and those are in a tight budget will usually lean on buying a low-cost artwork.
Meanwhile, local collectors especially those who frequent high-end galleries, show areas, exhibits, etc. prefer buying large paintings. These paintings give greater visual impact and hang beautifully in wide and high walls. Large artworks usually grace the walls of hotels, restaurants, universities, and hospitals.
Market trends
Study market trends. Art trends determine which sizes are in demand. What’s high-selling last season may not be so hot right now.
For example, art buyers may prefer miniature paintings during Christmas time since these small artworks are great gifts to family and friends. These miniatures can be used to hang on a Christmas tree, too.
Selling venues
If you’re selling art online or in local art shows, smaller paintings are preferable in these venues. On the other hand, art galleries prefer larger-sized paintings.
Learn more about custom-sized canvases from CanvasLot.
Canvas is a fabric usually made of cotton, linen, or a combination of both. It is available primed or unprimed, stretched or pre-stretched. You can buy a canvas in art supply stores or online, such as in Canvas Lot. Whatever the type of canvas you are using, you have to protect this essential material in your painting.
Unused canvas fabric
If you bought canvas on wholesale and you have some unused canvas left, here are ways on how to take care of your canvas:
Roll the canvas loosely around a firm center and cover it to protect it from collecting dust.
Store canvas away from direct sunlight or exposed to moisture or humidity.
Stretched and unused canvas
Here are the ways on how to properly store a stretched and unused canvas:
Store canvas vertically, standing along one edge. If you have several canvases, stack it face-to-face or back-to-back. The front side should always touch the front side of another canvas. Don’t stack canvas on top of another since it will lead to warping and cause it to sag.
Don’t store it in a garage, attic, or any room where you can’t control the temperature and where there is no good ventilation.
Stretched and used canvas
After you’re finished with your painting, here are tips on how you can store your painting as you await for its buyer:
Wrap the finished artwork in clean wrapping paper to protect it from dust and other pollutants.
Stack the painted canvas vertically against a wall, facing one direction.
Don’t store canvases face-to-face to prevent paints from sticking together.
Stack larger canvases near the wall and the smaller ones in front. Alternate the orientation of how the canvases are stacked.
Remove any eye screws, nails, or wires at the back of the canvas. If you have to attach hooks, screw the hook at the inner side of the stretcher bar. This avoids the ugly protrusions at the back of the painting and prevents poking, impressions, stains, or accidental tearing another stored canvas.
Use storage blocks or foam support to protect the canvas from the wall and neighboring canvas.
For oil paintings waiting to fully dry, store them in a room which is lit for a few hours of the day. Allowing the paint to dry in darkness causes the paint to turn yellowish.
If you are storing the canvas for a long period of time, place it above a rack to let air circulate underneath the paintings.
In a previous blog post, I explained the different types of easels available to painters. With a wide range of easels out there, how do you choose the easel for you? Here are tips to help you in selecting the perfect easel:
Where will I place and store the easel? Do I have adequate space?
Where do I usually do my paintings? Inside a studio or outdoors?
Your answers to these questions will help you decide on which easel is best for you. A tabletop easel is best if you like to paint small-scale paintings or you have very limited space in your room. Different medium require different easels. For example, if you paint with oils, use an A-frame or H-frame easel, or whatever easel that will provide you with a vertical working surface. If you use several medium such as oils and watercolors, a convertible easel is best. Aside from these factors, the budget and space should also be considered.
Tip #2. Check the sturdiness of the easel. The easel should be sturdy enough to hold your canvas, support the painting process, and will not easily topple. The larger the canvas you’re working on, the sturdier the easel should be. You wouldn’t want to work on a shaky surface wherein each brush strokes vibrate because the easel cannot give ample support. Make sure that you’re not buying a display easel which is lightweight and spindly. It is designed for showcasing paintings, and not for working on paintings.
Tip #3. Choose an easel that offers adjustability. Buy an easel which provides the greatest degree of adjustability. When painting, you may want to paint standing up or sitting down, you need to work on top of the canvas as well as at the bottom. You need to have an easel that can be adjusted to give you the right tilt so you can paint on different areas of the canvas.
Tip #4. Look for an easy-to-use easel. This tip is related to Tip #3. Check if you can easily use the screw and bolt mechanism of the easel. See if it tightens properly according to the height and angle you preferred.
Tip #5. Save money for a quality easel. Keep in mind that an easel is one of your biggest expense in painting. You may have to wait for some time and keep saving for a high quality easel rather than buying cheap easels. You will be using an easel for a long time so it’s better to buy an easel that would last.