Category: Art Marketing

June 26, 2013

Guidelines for Artists Before Starting to Work on Commission

reading_a_letter_on_the_beach — Reading A Letter On The Beach by Dominique Amendola

Doing art on commission is a big step in an artist’s career. It boosts an artist’s pride in his work, knowing another person aside from his mother appreciates and is willing to pay for his work. It can be a very exciting and thrilling experience, especially for first-timers. Before you get all excited, here are some important things that you have to keep in mind before you start creating art on commission.

Communication
As with any relationships, communication is vital between an artist and the party commissioning his work. Meet with the other party to discuss the project. Make the specs of the project clear from the beginning and ask questions if some details are not clear to you. It’s best if you meet at your studio, gallery, or cafe where your art works are displayed so he’ll know your style and the types of work that you do.

Here are some ideas on what to ask the other party:

Have you commissioned art before?
What are you looking for in a commissioned art?
What do you want and don’t want to see in your art?
Who will approve the art?

Contract
In any business deals, a contract is very important. If your meeting goes well, you have to prepare a contract for the painting which both of you must sign. Be concise and clear with both your expectations. Define what the project entails, the characteristics of the painting, payment schedule, milestones, completion time, and delivery time. This contract will protect both parties and hopefully prevent disputes in the future.

Payment
If it’s your first time to do art on commission, asking for an advance payment may be intimidating but you have to ask for it and discuss it on your meeting. Normally, 1/3 of the commission can be required upfront and should be non-refundable. This is a great incentive for you to start with the project and obligates the other party to push through with your agreement. An advance payment is non-refundable so if the other party backs out of the agreement, the time, effort, and materials you’ve used are still compensated.

Revisions
A painting can take days or months to finish, it’s natural that the other party would like to see the developments in the project. You can make it clear in the contract when the other party can visit you and your work so if there are issues to answer, any revisions, or concerns, both of you can discuss about it right then and there. It’s a waste of both your time and resources if you present an artwork which is entirely different from what’s on the other party’s mind.

Image source: www.fineartamerica.com

June 21, 2013

ECommerce Software For Artists To Sell Art Online

Buying and selling online has increased popularity over the years because of convenience for both the buyer and the seller. For artists who want to put up an art gallery online, a good Ecommerce software is vital to create your total art store online. Here are some of the best Ecommerce software that you can use to start your online business rolling.

Volution
It offers a variety of website designs and tools for your website. It also provides excellent hosting options, payment options and shopping cart tools. The software also create large amount of traffic to your website by integrating it to eBay and offers great marketing features.

Shopify
Shopify features a customer information menu wherein you can organize advertisements and inventory. One of the easiest Ecommerce software to use. It is also known for the simplicity of tools for creating and designing websites. It also offers marketing tools to help bring traffic to your site.

Bigcommerce
This application is very easy to set up and to use. It also offers a variety of tools, from administrative controls to design tools, which will help you get your online art gallery up and running. It has been consistent as one of the leading Ecommerce software for years.

Shopping Cart Elite
Loaded with features that will allow you to set up and manage your online art store with ease. With great design options and extensive marketing tools, this user-friendly software will surely make your website busy in no time.

Ashop Commerce
Also known for its powerful management tools, Ashop Commerce also offers website design tools and templates to choose from. It features a simple interface that is easy to use. It boasts with advanced security tools and payment options. Marketing tools are also available to draw attention to your website.

Pinnacle Cart
With its powerful marketing tools and management features, you will be selling boatloads of your artwork in no time. It provides unique template designs that will suit your personality and your products. And with its superb marketing tools, attention will be at your website 24/7.

3DCart
This Ecommerce software also features a variety of designs for your online store. It offers easy to use managing tools and inventory controls so you can manage your website as smoothly as possible. Although some reviews shows some imperfections of this software, generally it can still run your online business effectively.

June 20, 2013

How To Increase Traffic To Your Art Website

Now that your website is ready, it’s time to attract viewers and visitors to your site. The reasons why you want traffic to your site is to put have as many audiences and potential buyers as possible. There are tons of other online art galleries around and your goal is to divert some online visitors to see your page. You might have read a lot of these tips online and there are boatloads of them but here are some of the most basic things that you should do.

• Write search engine friendly titles
Make your titles easy to search by using keywords in your titles. But be sure to keep it unique and avoid having similar titles of other websites. Take note that search engines focus on specific keywords so make sure to integrate your keyword in your title.

• Search engine optimization
Write blogs or articles using significant keywords. This will help your blog or article to show up first when the keyword is typed in search engines. This is done by repetitively typing the keyword all throughout your article but be careful not to overdo it because you still want your articles to be sensible and informative and not annoy your readers with repeating words.

• Link your Twitter and Facebook profiles to your website
Create a social media page and exchange links to other closely similar sites to create more website traffic. Choose other credible websites to link with to attract quality audiences. Post interesting pictures, videos, or articles to your social media page and link them to your website.

• Enhance your internet presence by advertising
Create free advertisements for your websites in social media pages and to other websites. This will constantly remind users that there are websites like yours. You don’t have to stick to electronic medium to advertise. You can use prints like stickers and postcards of your logo and your website and give it out to the community to increase awareness of your website.

• Keep your website updated
Post new things on your website every now and then like uploading new pictures and new blog posts to keep it updated. Let the visitors of your website know that you have something to offer every time so that they will keep on visiting your site even if they have seen it before.

• Make your website interactive
Create a forum in your website wherein visitors can leave comments about your artwork and your blogs. Keep it as interactive as possible because knowing that you read their comments and replying will make your visitors feel that they are not being ignored. You can also participate in discussions with other websites. Letting them know about your presence will build curiosity about who you are and what you can offer.

June 19, 2013

Creative Ways to Sell Your Paintings Online

Now that you have decided that you want to expand your horizons when it comes to promoting and selling your artwork through the internet, the next challenge for you is on how you’ll be able to attract people to visit your page or website and check your paintings out. Here are some creative ideas that you can use when selling your paintings online.

Image source: www.designcontest.com

Create a name and a logo for your website
I suggest that you should take this one seriously. Think of a domain that will carry your name and your work and which will also serve as your trademark. It has to be unique and interesting and very much related to your style and kind of work. Make it as personal as possible to create a character and personality to your website.

Write something about your website and what you can offer
Writing a short history and description about your site will make it more interesting. Say something about how you started and why you decided to put it up. Elaborate on your art and your love for your craft. Show how passionate you are in what you do and that it reflects in your work. This way, you’ll be able to imbibe to your readers that they are not just looking at a piece of decoration but an art worth buying.

Post well-photographed and high definition photos of your art
Remember that your website is your portfolio online. You can show your artwork to anyone and anywhere in the world. They will not be able to see the actual painting so a nice photograph of it will allow them to appreciate the details. You can hire a professional photographer or you can do it yourself provided that you are able to capture the most important details and that it will come out like you are looking at the original painting.

Use videos to advertise and to tell something about you and your artwork
Create fun videos of yourself making your paintings. A time lapsed video is a great idea wherein you video yourself creating a masterpiece from start to finish. Videos tend to create more traffic in websites because watching is more fun than reading alone. You can also share your videos on YouTube or Vimeo and create links to other social networks like Facebook and Twitter to your page to draw visitors to your website.

Write interesting blogs
You can attract a variety of possible clients by writing interesting reads about art in your website. You can write about history of art, about your favourite artists or teach art techniques through your blog. This will make you website more fun and worth visiting again.

June 17, 2013

How to Promote your Canvas Art via Twitter

Venice-Oil-Painting-0086 — Venice Oil Painting 0086

The Information Age makes it easier for artists to connect with other artists, their clients, and other people interested in art. Many social media websites are available that artists can use to their advantage. You can introduce your canvas art, connect with the community, promote your pieces and exhibits, and more.

Twitter is a microblogging service that’s one of the most popular social networking site. Currently, there are 500 million users of Twitter, 200 million of which are monthly active users. Twitter is an excellent venue for you to network and market your work and these tips can help you expand your online community and advertise your art works.

Tip 1 – Share yourself and your work in progress. Share links to your artist blog, website, and other helpful links to artists. If you’ve posted a new article in your blog, or had an interview, include its link in your tweet. You can also share information about the piece you’re currently working on. Tell about your inspiration, what techniques you are using, incorporate a picture of what it looks like, etc. People want to get closer to those whom they follow and sharing these helpful and personal information can get you closer to your community. Once you’ve finished with your art work, tweet the link where people can see and buy the item.

Tip 2 – Tweet announcements. Announce events which you are involved in and those in your online community. If you run an etsy shop, selling a new art, or having a public appearance, tweet it. Let your followers know where you are and what things that are keeping you busy.

Tip 3 – Grow your community. Establishing an online presence is no overnight work. Patience is key to growing an engaging online community. Search for people who are interested in art, who are into art, and businesses related to the art industry. If you follow people, most likely they will return the favor by following you back. Build relationships with them by communicating with them about art and other topics. Twitter lets you start partnerships with your audience, which grows your personal and professional networks.

Tip 4 – Be an active member of the community. Twitter has tools that encourage interaction among the community. Reply to tweets, retweet, post comments on other people’s messages to let them know that you’re there in Twitter and are valuing the information that they are telling.

Tip 5 – Hold contests and giveaways. Everybody loves winning and getting free stuff. What better way to engage your community than holding a contest. You can offer one of your piece as a prize. Two of the easiest contests are the RT (retweet) to win, and Follow to win contests. Twitter contests can create more traffic to your community and increase your connections which also promotes your work to more people.

Image source: www.oilpaintinghouse.com

June 16, 2013

5 Marketplace to Sell Your Canvas Art Reproduction

Thomas Kinkade Original landscape oil painting ( Natures Paradise ) Art print reproduction on canvas wall decor Photo credit: www.aliexpress.com — Thomas Kinkade Original landscape oil painting ( Natures Paradise ) Art print reproduction on canvas wall decor
Photo credit: www.aliexpress.com

Recreating famous painting is very challenging. You have to capture every detail even the style and brush stroke to make it almost incomparable to the original painting. This will make your reproduction stand out and more convincing to buy. But where can you really sell your reproductions? Here are some suggestions that can help you find your potential buyers.

1. Annual Fair
Let’s just say you don’t have the money to rent an art gallery or to pay for registration fees for exhibits and competitions, don’t be discouraged but be resourceful instead. Why not showcase your artwork during your local annual fair? It’s the best time to attract local patrons and a great way to let your community know that there’s a budding artist in the neighborhood. This might not give you the big break you are waiting for but it’s a good start. Don’t you think?

2. Online Art Galleries
Online art galleries are readily available throughout the internet. Aside from it’s easy to join, it’s also more affordable than setting up your own website. These websites can provide exposure of your recreations to collectors that frequently visit their site. Remember that you will be dealing with financial transactions with these websites as well so choose the most trusted.

3. Local Gift shops/Souvenir Shops
You might think it’s not a good idea to display your artwork in a gift shop or a souvenir shop but think of the possibility that a tourist or someone looking for something extraordinary to buy for a gift may enter the door. Find a shop that sells other quality items and with a great ambiance to match the quality of your artwork.

4. Join Art Exhibits and Competitions
Remember, exposure is the key. Joining these events puts your art in front of a variety of audiences. A lot of artists got their first break through these exhibits and competitions even if they were not a winner. But winning an award has its advantages for you will have something to add to your profile which proves the quality of your work.

Art market in Budapest www.budapesttimes.hu — Art market in Budapest
www.budapesttimes.hu

5. Art Galleries and Museums
You have done your efforts to reach potential clients in all walks of life. Now, it’s time to get noticed by the “cream of the crop”. Having your paintings displayed in an art gallery is a dream come true for a new artist. This will allow you to meet other artists and enthusiasts that can give you feedbacks and can even help you expand your client lists. To have your work displayed in an established gallery helps establish class and reputation of your precious artwork.
Creating and selling art reproductions will always have its pros and cons. Be ready for critics who will scrutinize your work but don’t let negative word get in the way. Remember that it’s all part of being a budding artist.

June 15, 2013

5 Ways to Introduce and Promote Your Artwork

Selling your precious artwork can be a little bit frustrating most especially when you are a newbie in the business and don’t really have a market for them. The only way to go is to reach out and attract as many people as possible and make your work known so you can find possible buyers. Here are some tips on how to promote your artwork.

1. Create an Awesome Portfolio
Remember that your goal is to impress potential clients. A detailed portfolio is the first step to establish a first good impression. Showcase what you can offer by having well-photographed, high-resolution images of your work on your portfolio. Put some details about your art like the materials and technique that you used and you may also add a short story about what inspired you to create them which makes it more interesting.

2. Set a Social Media Page
Social media has been the most useful tool to disseminate information nowadays and you can use this to your advantage and it’s free! Set up a social media page and make it as your second portfolio. Organize and specify the category of the artwork that you are promoting either by size, by subject or by material then add relevant keywords to increase the possibility that you will be searched.

3. Participate in Art Contests
This may sound stressful but think again. Remember that your goal is to promote your artwork to as many people as you can. If an on-site art contest is not your thing, you can join online art competitions instead. It really doesn’t matter if you win or not. What’s important is you have exposed your style and what you can offer through your entry to thousands of people who visited the site.

file24954 — “Passage,” 2010, Odili Donald Odita, acrylic on canvas

4. Hold Local Exhibits
There’s no better place for your artwork to be known than in your own local community. Make yourself known as an artist and share your artwork with your community by organizing a local exhibit. It doesn’t have to be grand and expensive. What’s important is you are able to showcase your artwork to possible clients. Find an interesting venue that will serve as a beautiful backdrop for your artwork such as lobbies, cafes, or even malls to attract various kinds of clients.
Doing your exhibit at your local art galleries also has its own advantages. Since they have already established a network of art collectors, there is a better chance of bringing interested patrons to buy your work and you will be able to meet other local artists as well. Why is this important? You will find out next.

5. Get To Know Other Local Artists
More often than not, every city has its own local art community or council composed of local artists and art enthusiasts. Being part of this group will expand your network and will surely give you more opportunities to meet more potential buyers. They usually put on events like exhibits where you can display your work for free. Get involved with community art projects that will expose your talent even more and will introduce you to local businesses as well. Through these events, your chances of being recognized is way much bigger.

June 15, 2013

Best Online Art Markets to Sell Paintings

With the digital age, canvas artists are now harnessing the power of technology to start their art business. Finished paintings are professionally photographed and uploaded to an online art gallery to hopefully interest potential buyers and generate sales. With hundreds of online art galleries and auctions out there, here’s a list of the best of them to help you start.

Artmajeur. Artmajeur is one of the largest finest art gallery in the world, featuring the best contemporary artists. Established in 2000, it displays over 2 million original pieces and has sold over 150,000 art works. You can sign up for free and start networking with other artists. Artists in Artmajeur are ranked by popularity using visitors’ and page views. (www.artmajeur.com)

Artnet. Artnet offers a wide range of information and transaction services for artists. It has an extensive collection in its database of Fine Art, Design, and Decorative Art which provides information on the market and pricing trends. The site features 1,700 galleries around the world and displays 170,000 art works. (www.artnet.com)

Artsy. Artsy features artworks from famous galleries, museums, foundations, and private collections worldwide. It displays the largest collections of contemporary pieces and it aims to make world art accessible to the people. (www.artsy.net)

Artspace. Artspace is an online platform for fine art and design, featuring an extensive selection of curated artworks from leading museums and artists around the world. It aims to help people discover and collect fine pieces of art. (www.artspace.com)

Artwanted. Artwanted is a large network of artists and online galleries. It serves as a community and a place for selling artworks. The site promotes members and gives informative feedback on their work, helping artists to hone their craft. (www.artwanted.com)

Fine Art America. Fine Art America is the leading marketplace for buying and selling artwork around the world. It provides various sales and marketing tools to help artists build their brands. (www.fineartamerica.com)

Deviantart. Deviantart is the world’s largest online community for artists in various genre. The site primarily caters to contemporary artists from fan art, digital art to animation but it also offers its services to painters. It has over 25 million members and artists can submit their works and connect with other members. (www.deviantart.com)

Etsy. Etsy is an e-commerce website launched in 2005 where artists can sell their works. It is a bustling marketplace where you can buy and sell handmade and vintage items, including paintings in different medium and even art supplies. (www.etsy.com)

Imagekind. Imagekind displays millions on canvas art, framed wall art, and photos. It is a platform where artists can share and create their works and buyers can purchase museum-quality framed art. (www.imagekind.com)

Paddle8. Paddle8 is an online auction site, giving artists and buyers a platform for transacting business. It offers low-cost themed auctions, getting 6% commission from artists and 12% from buyers. It also offers benefit auctions for non-profit institutions. (www.paddle8.com)

Zhibit. Zhibit offers user-friendly tools which help artists create their own websites, build their art business, and connect with other members in the community. It offers the lowest rates, for as low as $49/year, in its subscription plans. (www.zhibit.org)

Image source: www.fineartamerica.com

June 10, 2013

Tips for Building a Successful Online Artist Profile

When it comes to building an online business, artists should include in their priorities writing a quality profile. It may seem not as important as creating your canvas art, but if you want to increase your success rate selling your pieces online, then you have to spend some time drafting your profile.

Here are some tips on how to build an impressive online profile:

Tip 1 – Create an engaging profile. Write about some interesting details about your life, focusing on how you were led to the painting business. Tell why you paint, how do you use your paintings as an expression, and write in the first person narrative (I, we, my). If your site visitors can connect with you on a personal level, they are more likely to purchase your art than those who don’t have that kind of connection.

Tip 2 – Edit your profile. Don’t write a long, complicated profile. Read it to a friend first and if he loses interests after awhile, then you’ll know you’ve written a lengthy one. Ask for your close family and friends what they think about your profile and consider their comments.

Tip 3 – Use correct grammar, spelling, and punctuation. There are websites such as SpellCheck.net which you can use to check these things. Don’t post your profile until you’re sure it’s free from errors. It shows that you care about the littlest details and are serious about your business.

Tip 4 – Use effective keywords in your content. Keywords are important in getting high rankings in search engines such as Google and Yahoo! Using the right keywords will help people find you across the web. Include top keywords which attract people who you want to buy your art works. These will drive qualified traffic to your website. The more popular the keyword, the more traffic it will bring you.

marshall_kerry_james — International renown artist, Kerry James Marshall

Tip 5 – Include your best photo as your profile image. Use a good photo of yourself. People are visual creatures, especially in the online world. We want to see the person behind a blog or website. Seeing your profile picture lets other people know that you really exist and they will be more comfortable communicating with you if they have a picture in their mind of how you look like. It’s difficult to connect with someone whom you don’t know how he/she looks like. Eventually, you will have the occasion to meet your clients, so they should connect your profile photo with you in person.

Image source: http://mileswmathis.com/ and http://newsgrist.typepad.com/

June 7, 2013

How to Sell your Canvas Art on Consignment

Artists can sell canvas art on consignment. You may have thought of consigning art but are not clear as to what goes in and out of this arrangement.

Consignment is defined as “an arrangement whereby goods are left in the possession of another party to sell. Typically, the consignor receives a percentage of the sale (sometimes a very large percentage).”

When consigning art, you provide your canvas art to a gallery or shop. When the item sells, you get a portion of the retail price and the rest goes to the consignment venue. Usually, a 30/70 split is agreed upon, where the artist gets 70% of the sale price of the artwork. You can agree to make the split higher, but not higher than a 50/50 split.

The main advantage of consigning art is you can make more profit from it compared to selling it completely. When you sell your art on consignment with a dealer, you can get around 60-70% of the retail price and even as much as 80% or more if there is high demand for your work.

The drawback of consignment is you make money only when your piece sells. Also, the consignment venue is not pressured to sell your work since they didn’t have any investment in it that they need to recoup.

Things to Consider:

Consignment Venue

Choose a trustworthy consignment venue which has a good chance of selling your art. Avoid consigning to a venue which will just use your art as free decoration with no intention of selling it.
The gallery must have good lighting to emphasize your work.
Location is key. Shops along tourist districts can have a better chance of promoting your work to more people.

Consignment Agreement
Here are important details to include in your contract:

The consignment commission percentage. Be specific and list the portion which you and the gallery will get.
Contact details of both parties.
Term of the contract. Specify when you will drop-off the piece to the gallery and when you need to pick it up if it doesn’t sell. It is normal to get the artwork if doesn’t sell within 6 months to a year.
The retail price of the piece. Make sure that your paintings are offered at a fair price. It should at least cover all your expenses (e.g. art supplies, rent of studio, etc.).
Terms of payment. Define when and how you will receive your payment once the piece is sold. Usually, the artist receives payment within 30 days after the purchase of artwork. Identify whether you want to receive cash, cheque, via PayPal, or bank transfer.
Insurance requirements. Either or both you and the consignment venue should have insurance for the items. In case of fire, flood, or any disaster, your artwork will be safeguarded by insurance.

Tip: If you are consigning several items, create a master list of every item that you will leave at the gallery, including its prices.

If you’re not a “sales” person, consignment might work for you. In consigning art, you let other people to promote your artwork and you get your money when it’s sold. It may be time consuming at first, especially if you consign to several shops, but after to drop-off your artworks, you can continue creating more paintings.