How to Beat Declining Foot Traffic in Art Galleries
If you run or contribute to a gallery, you’ve probably noticed that fewer people are walking through the door these days. Big institutions like the Tate galleries in the UK are still struggling to attract pre-COVID visitor levels, with millions fewer people showing up in recent years. That trend isn’t unique to museums, smaller, independent galleries feel it too. But there are smart, practical ways you can turn that tide, and they don’t all involve throwing money at ads.