How Muralists Can Shine on Social Media
Alright, muralists–let’s get real about social media. It’s often overwhelming, sure. But it’s also where your art finds eyes, clients, and yes, meaning. Here’s how to navigate it without losing your paintbrush.
1. Tell the story–before, during, after
Stop posting only the finished mural. People love the messy, human process. Capture time-lapse videos, behind-the-scenes clips, or the day before it all goes up. Sheila Scarborough suggests making both horizontal and vertical versions to fit platforms like YouTube and Instagram Reels. Then reuse them across your blog, TikTok, or Facebook.
2. Use hashtags with intention
Hashtags are your search engine fuel. Artist Jenna Webb recommends using 20-30 hashtags on Instagram posts and mixing popular tags with niche ones. That way right people such as art lovers, clients, event planners find you. Keep them relevant: #MuralArt, #StreetArt, plus local tags like your city or neighborhood.
3. Post on the right platforms and keep it authentic
Instagram’s visual-first vibe is a no-brainer for muralists. Stories let you share informal progress and personality; feed posts showcase the big reveal. Architectural Digest emphasizes sticking to a visual style, a consistent voice, and being authentic even under pressure from algorithms.
But don’t ignore others: X (formerly, Twitter) is thriving as a visual portfolio community. Artists there share sketches, work-in-progress snaps, and find real engagement.
4. Get interactive and partner smart
Your mural can actively invite people to engage. Think of Kelsey Montague’s interactive wings. People physically step in for a photo, which spreads your hashtag, and they share.
Also, offer a simple reward: encourage people to post with your mural and a hashtag, and tag your account, maybe they get featured or win a print. That kind of local buzz matters.
5. Engage your art circle
Use Reddit or IG to comment, share, and connect with fellow muralists. Someone might return the favor, or even share a collab or referral. On r/artbusiness, artists often say: tag, comment, observe what hashtags peers are using—and learn from that.