Getting your art into a gallery is a significant milestone for any artist. It validates your work, exposes it to a broader audience, and can lead to increased sales and recognition. Here are some essential steps and tips to help you achieve this goal.
In the contemporary art world, balancing an online and offline presence is much desired by painters who want to promote their artworks and art business effectively. Both spheres offer unique advantages that, when combined, can significantly enhance a painter’s visibility and success.
Getting artwork into the collections of art collectors and buyers can be a huge milestone for any painter. While the art world is competitive, there are several practical and doable strategies to increase the chances of success. Here are some tips:
For many artists, one of the most frustrating challenges is limited exposure. Despite pouring passion and effort into their work, many talented individuals struggle to get their art seen by a wider audience. This lack of visibility can be discouraging, but there are effective strategies to overcome this hurdle.
Here are some practical tips to help you increase your exposure and get your art noticed:
Instagram: A visual-centric platform ideal for sharing artwork. Use high-quality images, engaging captions, and relevant hashtags to reach a broader audience.
Pinterest: Another great platform for visual content. Create boards showcasing your art and join group boards to increase visibility.
Facebook: Create an artist page to share your work, updates, and events. Engage with art groups and participate in discussions to network with other artists and potential buyers.
Gaining exposure as an artist requires persistence and a multifaceted approach. By leveraging social media, building a professional online presence, participating in exhibitions, networking, utilizing online marketplaces, and creating engaging content, you can increase your visibility and reach a wider audience.
Stay patient and proactive, and over time, your efforts will pay off with increased recognition and opportunities for your art.
If you want to learn more about art, whether in techniques or managing an art business, try listening to podcasts. A podcast is a type of digital media consisting a series of audio files on lectures, interviews, discussions on a variety of subjects. To listen, you have to subscribe to a podcast and download it to your computer or any digital device. Podcasts are in .mp3 format so you can play it in any media player.
A podcast is a great way of expanding your knowledge in art, know about famous artists, influential persons in the art industry, or simply just being productive even during your idle time since you can listen to a podcast wherever you are. When you’re preparing your canvas for your next project, tidying up your studio, or on your way to your shop, podcast can be a great companion. With lots of podcasts out there, here is a list of 5 art podcasts which you can subscribe to:
1. National Gallery of Art. Currently, this audio series offers more than 300 lectures about the arts and events at the National Gallery of Art in Washington, D.C. You can listen to one of the best museum lectures and talks of well-known artists and other personalities in the art world, and learn about the different art movements. Art students, art beginners, and art lovers will enjoy listening to lectures such as The Diamonstein-Spielvogel Lecture Series, Conversations with Artists Series, and Elson Lecture Series.
2. MoMA Talks: Conversations. This podcast is created by the Museum of Modern Art. There are more than a hundred of lectures from curators, scholars, and artists discussing modern and contemporary art. You can listen to readings, courses, and workshops that educate about contemporary art.
3. National Gallery Podcast. The National Gallery in London produces monthly podcasts that explore what happens behind the scenes in the Gallery. They announce upcoming art exhibitions and events, and interviews of people in the art scene. Currently, they have 80 episodes, the latest of which discusses the link between music and Dutch art.
4. SFMOMA Artcast. The San Francisco Museum of Modern Art is devoted to contemporary and modern art. Its podcast is called “artcast” which gives subscribes interviews with artists, curators, and visitors about the museum’s different exhibitions and collection of modern art. SFMOMA Artcast is produced on a monthly basis.
5.The MAN Podcast. The Modern Art Notes Podcast is a weekly podcast on artists, curators, art historians, and authors. Learn about art exhibitions and collections from contemporary artists including Kerry James Marshall, Joyce Pensato, and Kaz Oshiro.
There are many art podcasts available in the Internet. Listen to some and find what suits your style, interests, and needs.
Image source: www.apple.com
The Information Age makes it easier for artists to connect with other artists, their clients, and other people interested in art. Many social media websites are available that artists can use to their advantage. You can introduce your canvas art, connect with the community, promote your pieces and exhibits, and more.
Twitter is a microblogging service that’s one of the most popular social networking site. Currently, there are 500 million users of Twitter, 200 million of which are monthly active users. Twitter is an excellent venue for you to network and market your work and these tips can help you expand your online community and advertise your art works.
Tip 1 – Share yourself and your work in progress. Share links to your artist blog, website, and other helpful links to artists. If you’ve posted a new article in your blog, or had an interview, include its link in your tweet. You can also share information about the piece you’re currently working on. Tell about your inspiration, what techniques you are using, incorporate a picture of what it looks like, etc. People want to get closer to those whom they follow and sharing these helpful and personal information can get you closer to your community. Once you’ve finished with your art work, tweet the link where people can see and buy the item.
Tip 2 – Tweet announcements. Announce events which you are involved in and those in your online community. If you run an etsy shop, selling a new art, or having a public appearance, tweet it. Let your followers know where you are and what things that are keeping you busy.
Tip 3 – Grow your community. Establishing an online presence is no overnight work. Patience is key to growing an engaging online community. Search for people who are interested in art, who are into art, and businesses related to the art industry. If you follow people, most likely they will return the favor by following you back. Build relationships with them by communicating with them about art and other topics. Twitter lets you start partnerships with your audience, which grows your personal and professional networks.
Tip 4 – Be an active member of the community. Twitter has tools that encourage interaction among the community. Reply to tweets, retweet, post comments on other people’s messages to let them know that you’re there in Twitter and are valuing the information that they are telling.
Tip 5 – Hold contests and giveaways. Everybody loves winning and getting free stuff. What better way to engage your community than holding a contest. You can offer one of your piece as a prize. Two of the easiest contests are the RT (retweet) to win, and Follow to win contests. Twitter contests can create more traffic to your community and increase your connections which also promotes your work to more people.
Image source: www.oilpaintinghouse.com